It’s fair to say that Neil Primett’s 80s Casual Classics business was built off the back of the 2005 Nick Love film, ‘The Business’, in which its cast, including Danny Dyer, Tamer Hassan and Geoff Bell, were kitted out in old school sportswear from the likes of Sergio Tacchini and Fila.
Back then, Primett had a menswear store called Planet in Bedford, selling the likes of G-Star, Firetrap and Superdry. A sales rep from Sergio Tacchini came into the shop to tell him the film was due for release in January 2005 and asked him if he’d be interested in stocking reissues that would be featuring in the film.
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