Redical, owner and operator of The Liberty Romford, has announced that occasion-led menswear retailer, Suit Direct, has signed to join the destination in the coming months.
Signing for a 3,790 sq ft space, Suit Direct will occupy a key unit at the heart of the destination, diversifying the tenant mix and extending the menswear offer alongside the likes of 80s Casual Classics and Moss Bros. With over 30 stores nationwide, the new Suit Direct store will stock a range of men’s suits, accessories, and new, exclusive Ted Baker casualwear to complement the tailoring offer. Suit Direct also stocks brands such as Marc Darcy and Antique Rogue.
Suit Direct will also host free one-to-one styling appointments, offering expert advice for customers preparing for key occasions such as weddings, proms, and the races.
Dan Tucker, Asset Manager at Redical, said: “The Liberty Romford continues to grow in what it has to offer our dedicated customer base, and Suit Direct will undoubtedly extend the destination’s menswear offer even further. We remain dedicated to creating a diverse and compelling tenant mix, and we are confident that the brand will resonate with our visitors.”
Amanda Argent, Retail Director of Suit Direct, added: “We’re continuing to grow our national footprint, and a key part of that for us is ensuring that we join high footfall destinations with a complementary retail line-up. Menswear has proven a successful category at the centre, and we know Suit Direct will fit in seamlessly due to our far-reaching occasion-led range and bespoke approach that prioritises the customer.”
The announcement of Suit Direct’s signing follows the news that Danish variety retailer, Flying Tiger, will also be joining the destination. The brand is due to take a 4,500 sq ft space, and will deliver its fun, design-led and affordable product range, which appeals across demographics. Supporting Redical’s vision of delivering ‘category-defining’ brands that enhance guest experience.
Green & Partners and Cushman & Wakefield acted for Redical, whilst Savills represented Suit Direct.
