One of the UK’s fastest-growing menswear retailers, Suit Direct, is set to open a new store at The Liberty shopping centre in Romford on Friday 12 June.
Located at The Liberty, 11 Western Road, Romford RM1 3RL, the new store is part of a series of openings planned throughout 2026, following recent launches in Liverpool, Watford, Chelmsford and London’s The O2 outlet centre. The opening marks Suit Direct’s fifth new store launch since December, as the retailer continues to expand its presence across key UK retail destinations.
To mark the grand opening, Suit Direct will welcome customers in store with music from a live DJ, sweet treats and exclusive goody bags for the first 50 customers who visit. Customers will also have the chance to enter a post-opening prize draw for a £300 spend in store.
The opening brings suits, accessories and casualwear from leading UK menswear brands including Ted Baker, Antique Rogue and Limehaus to Romford, with a variety of fits and modern styles for life’s key occasions, from weddings and work to prom and black-tie celebrations. The store will also feature Suit Direct’s new and exclusive Ted Baker casual range, giving customers more choice beyond suiting, with premium everyday staples designed to be worn alone or styled with tailoring.
Alongside the full range of tailoring, casualwear and accessories, the store will offer free fitting appointments and one-to-one styling advice from experts, as Suit Direct continues to invest in a service-led shopping experience for every customer. Customers can book dedicated consultations with experienced store colleagues, offering styling advice and fit guidance.
The new Romford store features spacious layouts, clear navigation, dedicated pause points, enhanced fitting rooms and welcoming cash desk areas, supporting a smoother in-store shopping experience.
Dan Tucker, Leasing Manager at Redical, the owner of The Liberty Romford, said: “We are always looking for opportunities to incorporate exciting and relevant brands to our line-up at The Liberty Romford, and Suit Direct more than fits the bill. We’re very pleased to be welcoming them to the centre and are looking forward to working with them to ensure their opening is as successful as it can possibly be.”
Amanda Argent, Retail Director at Suit Direct, said: “We are delighted to be opening our new store at The Liberty shopping centre in Romford. This is our fifth new store opening since December and reflects the strong momentum behind the Suit Direct brand and our continued investment in physical retail.
“Our customers continue to value expert advice, exceptional service and the opportunity to experience our products in person. The new store allows us to showcase our occasionwear and suiting collections alongside our exclusive Ted Baker smart-casual range, giving customers even more choice.
“We have designed the store around creating the best possible customer experience, with a layout that is easy to navigate and comfortable to shop. Most importantly, our team is on hand to offer personalised advice through our one-to-one appointments, whether customers are shopping for a wedding, the races, prom or any other important occasion. We look forward to welcoming customers through the doors and becoming part of the Romford community.”
The Romford opening forms part of Suit Direct’s wider retail growth strategy, as the brand targets high footfall locations and premium shopping destinations across the UK.
The store opens its doors on 12 June.
For more information about Suit Direct, visit www.suitdirect.co.uk
