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Beauty and wellbeing brand, Rituals, will be opening a new store in The Liberty Romford on 20th November 2024. Located at the heart of the shopping centre overlooking Liberty Square, Rituals’ new 2,590 sq ft unit, comprising 1,162 sq ft of trading space, will benefit from The Liberty Romford’s strong annual footfall of 13.6 million and its position as the number one London satellite shopping centre for retail spend opportunity. The dominant scheme in Romford offers a wide range of beauty products, home décor and clothing from renowned high-street brands, to unique boutique shops. 

 Oliver Lloyd, Leasing Director at Redical commented: “Over the last six months, The Liberty Romford has showcased to the market that we’re serious about unlocking the destination’s full commercial potential, and Rituals’ signing is a milestone moment in our strive for this. To have a best-in-class brand commit to the destination showcases the advancements The Liberty Romford is making to elevate and evolve our retail offer, providing a quality of choice for our visitors and solidifying our position as the number one satellite shopping centre in London and dominant scheme in Romford. Rituals will be the first of many exciting brands to join the scheme and we’re delighted to welcome them.”

 Annemarie Forsyth, Managing Director, Rituals Cosmetics (UK & Ireland), added:

“We’re excited to announce the opening of our new store in The Liberty Shopping Centre, Romford.  The beautiful new store will offer a selection of wellbeing products for bath, body and home. We look forward to welcoming customers and supporting their journey to a healthier, happier lifestyle.”