Car parking is one of the first, last and most important touchpoints in a customer's shopping journey.
Therefore, at The Liberty Romford, we've made it a central focus of our investment. Through our investment in frictionless software, we've transformed guest experience, cutting queues and making parking easier than ever. With more than 4,000 people already registered with us, the system is the only one of its kind in Romford, and the increases to revenue and customer satisfaction demonstrate a measurable impact of investing in customer convenience through technology.
This upgrade is part of Redical's wider asset management philosophy of "transformation through accumulation": a series of focused improvements that collectively deliver significant change and impact. At The Liberty, every project is designed to enhance accessibility, convenience, and customer Satisfaction, ultimately reinforcing our position as London's number-one satellite shopping centre and a leading retail spend destination.
Redical is investing over £1m this year across lift upgrades, signage, wayfinding, lighting, and structural improvements, transforming The Liberty Romford through a series of enhancements to our customer journey.
By investing in the details, we're unlocking The Liberty's full potential and ensuring it continues to thrive at the heart of our community. Modern, efficient car parks may not make the headlines, but they are vital in driving footfall, strengthening loyalty, and delivering long-term returns.
