The Liberty Romford is a destination supported by a highly loyal and active local catchment, as evidenced by the scheme ranking first out of 13 London satellite shopping centres by total retail spend. This loyalty is largely driven by the fact that we keep the customer at the heart of every decision we make, ensuring they feel catered to through strategic leasing and micro investments that generate meaningful change. This, in turn, improves the visitor experience at every touchpoint.
These changes amount to transformation through accumulation and, from a leasing perspective, we've witnessed first-hand the impact this has had on customer loyalty. Take, for example, the staggering success of retail tenants like 80s Casual Classics and MINISO, with both brands' exceptional early trading continuing to this day. The work we have done with our leasing agents to identify the tenants that resonate most with our visitors lets them know that we prioritise them, which in turn keeps the destination relevant.
In terms of wider investment, visitors can see the impact this has had, with new seating, new entrances, rejuvenated car parks and wayfinding. These modifications may be small, but when stacked up they create a space people want to dwell in, keeping them engaged in the destination. These enhancements are further amplified by a programme of activations hosted at the heart of the centre, from the likes of Tesla or our recent Valentine's Day cash grabber installation.
