Victoria Leeds, owned and operated by Redical, has announced that iconic New York-founded perfumery Le Labo, part of The Estée Lauder Company, has opened its regional debut at the destination. This latest opening reaffirms Victoria Leeds’ position as one of the UK’s most trusted retail destinations, attracting world-renowned brands.
Situated on Queen Victoria Street, the 1,500 sq ft boutique reflects Le Labo’s distinctive New York City downtown aesthetic while honouring the Victorian-era architecture of the location. This blend of modern sensibility with historical elegance sets the stage for Le Labo's unique, immersive experiences, where customers can engage with the art of slow perfumery and create personalised, freshly blended perfumes.
Le Labo, meaning ‘the lab’ in French, lives by a philosophy of creating unique sensorial experiences, where clients can take the time to discover fragrance, home, hand and body creations, to awaken their olfactory system and trigger emotions. The core collection of 19 genderless perfumes will be freshly blended to order before the client’s eyes and select creations can be packaged with a personalised label including the date, location and a message of choice, serving as a souvenir of the moment. Clients can also refill their fragrance in store.
Rachel Bradburn, Leasing Director at Victoria Leeds, commented: "Le Labo is a globally renowned perfume brand, celebrated for its unique, personalised customer experiences that leaves a lasting impression. Their innovative philosophy perfectly complements Victoria Leeds' dedication to offering an exceptional and immersive shopping journey. Welcoming Le Labo not only enhances our best-in-class tenant mix but also firmly cements Victoria Leeds as a premier destination for luxury brands.”
Le Labo’s opening follows the recent announcement that iconic British heritage and lifestyle brand, Barbour, has opened its city debut store at Victoria Quarter, marking its first New Heritage retail shop outside of London. Demi-fine jewellery brand Missoma also opened its second-ever permanent, flagship store and first outside of London last month.
Lunson Mitchenall and Central Retail acted for Victoria Leeds, whilst Cushman & Wakefield represented Le Labo.
