Jo Coburn (JC), centre director at Victoria Leeds: We cultivate lasting relationships with our customers by creating an immersive and memorable environment that extends beyond the initial purchase. Our in-centre marketing focuses on creating a sense of community and belonging. We are able to achieve this through a carefully curated programme of events and experiences. Our annual Christmas campaigns are designed to be highly engaging and create a festive atmosphere that draws people in. These campaigns often include interactive elements and exclusive giveaways, rewarding our loyal customers and creating shareable moments. Beyond seasonal events, we focus on providing exceptional service and creating a seamless customer journey. Our strategy is to curate compelling experiences that build anticipation and engagement with our customers. This commitment to a premium experience helps to foster a deeper connection with our visitors, encouraging them to return time and again.
This article was published by Professional Jeweller on 1 December 25.
