Merry Hill has announced the opening of Ben & Jerry’s first mall kiosk concept in the UK, highlighting the top 10 UK super-regional centre’s continued desire for debut concepts, under new Redical ownership.
Ben & Jerry’s, a global household name known for over 36 creative and iconic ice cream flavours, brings a prime selection of high-quality ice creams made with natural ingredients to Merry Hill. The new 270 sq ft kiosk, located close to the recently renovated M&S, between Pandora and Beaverbrooks, is the first of its kind in the UK, with the brand having no prior mid-mall presence. Famed for its sustainability and socially considered ethos, Ben & Jerry’s menu will offer a product range including their euphoric flavours, cookie dough chunks, loaded desserts & legen-dairy shakes.
The opening builds on a landmark 2025 for Merry Hill, during which key new F&B brands opened in the award-winning leisure quarter, including Burger & Sauce, Heavenly Desserts, and Toledo Lounge. The arrival of Ben & Jerry’s complements the destination’s existing offer, and dedication to providing its visitors with exciting brand concepts that appeal to various demographics.
Alistair Winning, Leasing Manager at Redical, commented: “The opening of globally recognised brand Ben & Jerry’s elevates the prime F&B line-up at Merry Hill, aligning with the centre’s diverse offer, and showcases our continued leasing strategy to provide guests with a distinctive and entertaining experience. The decision by such a prominent and internationally successful brand to debut its new concept here proves Merry Hill’s desirability, and position as a leading super-regional destination.”
Chris Braeger, Head of Franchising, Ben & Jerry’s UK, added: “The decision to launch our first UK mall kiosk at Merry Hill was an easy one, given the destination’s vast catchment, high footfall and well-rounded, all-day experiential offer. To celebrate the opening, we will offer our Merry Hill fans the opportunity to try some of our euphoric cone-coctions on either a cup or a cone between 1-6pm on Wednesday 6th May for free* , to welcome the community in true Ben & Jerry’s style, and make this a monumental moment for both Ben & Jerry’s and Merry Hill.”
This opening follows the news of Merry Hill’s acquisition by Redical, real estate owner-operator and investment manager, last month. Under new ownership, the destination is set to incur further success, following Redical’s commitment to elevating the Merry Hill customer experience.
*limited to one scoop on a cup or cone per person.
