Victoria Leeds, owned and operated by Redical, has announced that contemporary jewellery house APM Monaco has signed to open its first standalone boutique in the North of England, marking an important milestone in the brand’s expansion across the UK.
The new APM Monaco store will span 1,300 sq ft across two floors in the iconic Victoria Quarter, joining a growing line-up of premium jewellers that includes the recently launched Dinny Hall, as well as legacy brands such as Boodles, Berry’s, and Daniella Draper. Known for its modern, fashion-forward designs inspired by Monaco’s chic aesthetic, the brand reflects the destination’s experience with its luxury meets-lifestyle aesthetic.
APM Monaco operates hundreds of boutiques worldwide across more than 25 countries, with a rapidly expanding footprint in Europe and beyond. This signing represents the brands first standalone in the north of England.
Rachel Bradburn, Head of Leasing at Redical, commented: “APM Monaco joins Victoria Leeds at an exciting moment. Their balance of elevated design and accessible luxury presents a compelling new dimension to our jewellery mix. Choosing our destination for their first standalone store in the north underlines our growing profile as a go-to location for leading heritage and contemporary names. We look forward to seeing APM Monaco’s unique character come to life at Victoria Leeds.”
APM Monaco’s design philosophy blends the elegance and chicness of Monaco with contemporary street style and trend responsiveness. Its key materials include sterling silver - often recycled sources - and zirconia elements, enabling it to offer elevated designs at a more accessible price point than many traditional luxury jewellers. The brand releases monthly collections (typically 40–50 pieces), guided by a creative team led by Creative Director Kika Prette, who develops thematic inspirations for product, marketing, and store display.
This announcement follows recent prestigious openings at Victoria Leeds, including Dinny Hall’s first venture beyond London and Wax London’s debut outside the capital, reinforcing the centre’s upward trajectory in premium retail.
Lunson Mitchenall and Central Retail act for Redical. KLM Real Estate represented APM Monaco.
